Sparkplug - Conversation Economy

So, you've received Sparkplug about the Conversation Economy. What do you think? What made you sit up? More importantly, how can we bring some of these ideas to our work?

Trendwatching

The latest Trendwatching briefing is out. Here are the opening few paragraphs of this month's issue:

"We've finally succumbed to the pressure. Many of you have repeatedly asked us about big, demographic trends (kids! boomers! gays! women!), to which our answer has always been that there are so many trend firms doing interesting stuff in this arena, that we don't have anything to add. Except for one insight: that these FOREVER TRENDS have been so thoroughly researched, the only thing left to do with them is to turn them into new products, new services and new experiences for your customers. Which may not be what some of you want to hear from us (what about the numbers, the stats, the predictions?), but again we'll gladly refer you to other firms' excellent in-depth reports.

To make a long story short: for this edition of our monthly trend briefing, we asked our spotters to keep an eye out for interesting new business concepts and products that are specifically aimed at women, the gay community and boomers. We collected and analysed their findings and created a hands-on snapshot of what brands around the world are ALREADY doing to serve these demographics in innovative ways, making good money in the process. We've also added a few business ideas we'd spotted in the past, tracking their progress and in some cases, their demise."

It's well worth checking out.

Go to http://www.trendwatching.com/briefing/index.shtml

And no, I don't get a commission for driving traffic to the site.

Saturday Night

Ok, its' Saturday Night and I really ought to be doing something else with my life but I came across this and thought it was fun. Kind of like the Simpsons & Wedding Crashers thing but not for a film this time.....


http://www.carmex-kiss.de/

Ideas for Charts

We got sent this link which gives lots of ideas on different ways to write charts.

Some of them look better than others.....but could be useful. You just run your mouse over the squares and it previews the chart types for you.


http://www.visual-literacy.org/periodic_table/periodic_table.html#

Take a look and see