Lost Sculptures

Cera Perdida (Lost Wax) is an ongoing project by Barcelona-based sculptor Tanya Sierra.

Every month Tanya leaves one of her sculptures somewhere in Barcelona for a stranger to find and claim.

Each sculpture has a URL engraved where the finder can get more info about the object. The websites contains a photo-gallery of each lost sculpture as well as messages from people who actually found a sculpture.

The project has been running from January 2007 and will end this December.

• www.ceraperdida.com

I'm thinking there must be a cool application for this kind of idea to build buzz for a campaign???????

Google/Youtube

For months, analysts have been speculating about how the mighty Google is going to make money from YouTube and all kinds of suggestions and schemes about new ad units and formats have been raised. In the fashion of a true innovator, Google has made a lateral move by offering video content as part of its Adsense network.

Now publishers can create video ad units using YouTube content.

It's a fascinating strategic move and it will be interesting to see how it takes off.

Here's a video explanation from the Google team.

Thanks to Ed Cotton for this

Focus Group Testing - Burn!

Funny Sandwiches Energiser

Ingredients: bread, slices of cheese, sausage, a green peas, corn, cucumbers, olives, toothpicks etc.
Task: to make a funny sandwich and to treat a neighbor.
The sandwich subject can be connected with your session theme: a mobile phone, a car, an animal, etc.